We all dream of the big six figure advance and hope that one day it will be handed to us. Unfortunately the reality is that with the tumultuous state the publishing industry is in, the six figure advance has become extremely rare. Brace yourself for a much harsher reality of four or five figures.
But there is good news! Smaller advances means you'll make them back for your publisher faster which is a very good thing. When you make back your advance for your publisher they are more likely to buy your next book. That also means you'll start to get royalty checks faster, which is where you're going to make your real money anyway, as long as you're prepared that is.
Smaller advances mean less money for marketing as well so be ready to do a lot of your own promoting. But that is a post for another day! A good friend of mine, Lindsey Edwards gave a fantastic link on her blog to someone who researched average advances. Check it out here, but brace yourself.