Gatekeeping Advertisers in Publishing?
Reviews are important, vital to authors. No doubt you've heard this many times if you follow authors on social media of any kind. But just how true is that? Sadly, it's very true. As an indie author, I get to see just how true. Advertising is a vital part of selling books. Many places an author can advertise that are medium to large sized fish in the sea, require a minimum amount of reviews on Amazon before they will even allow a publisher or indie author to submit to them for advertising. Yep, you read that right, there are gatekeepers even in the advertising field of publishing. Even if we put aside hundreds, or thousands of dollars for advertising, we cannot get many of the medium to large advertisers to work with us if our books don't have enough reviews. 50 reviews is often the starting point an author must have on their book before these advertisers will even accept their submissions. There are currently three proven advertisers I'd love to advertise my books wi...