Pitching is a big part of many conferences and the San Francisco Conference was no exception. You had to be ready all the time because people everywhere were casually asking what your book was about and many times they were agents or editors. Luckily the first day there I attended agent Katherine Sands session on How To Entice An Agent In 25 Words Or Less. Here is what I gleaned from her lecture.
*A yes is based on excitement.
*Communicate what you're offering that is unique, fresh, and interesting.
*Place, Person, Pivot (or problem) must be present in the pitch.
*Don't be general, vague, or say it's boring or cliche. Show sparks and elements.
*There must be a takeaway, something the person listening will remember.
*If you have special experience or qualifications to write the book then say it.
*Share your energy and excitement over your novel.
*Remember this is the introduction to you as an author~not just your book.
*The hook at the heart of your book must come across.
*Don't mention series yet, make them care about this book first.
Though Katherine doesn't represent my genre I still learned a lot about pitching from her. No matter what you're pitching, the same elements must come across. These points are all things to think about in a query letter as well as a pitch.